Volkswagen Rebrands as Voltswagen? Nope, It is an April Fools’ Day Funny story Long past Awry

UPDATE: So, it seems that the Volkswagen-Voltswagen identify exchange used to be an April Idiot’s funny story. Because the Wall Side road Magazine (Opens in a brand new window)reviews, the corporate’s advertising crew by chance printed a draft press unencumber with the “Voltswagen” information this week, however failed to take away it ahead of it used to be picked up and broadly reported. “We didn’t imply to deceive someone,” a Volkswagen spokesman tells the Magazine. “The entire thing is only a advertising motion to get other people speaking in regards to the ID.4.”

Authentic Tale:
It’s no longer an early April Fools’ funny story: Volkswagen is rebranding its US subsidiary as Voltswagen. 

The German automaker introduced the rebranding on Tuesday after the corporate by chance(Opens in a brand new window) posted a press unencumber in regards to the identify exchange the day ahead of. 

As you’ll wager, the transfer is all in regards to the corporate’s focal point on development electric-powered cars as extra automakers transfer clear of fossil-fuel era. “Via definition, Volts are the derived devices for electrical attainable between two issues,” the brand new Voltswagen stated in Tuesday’s announcement. “The brand new identify and branding signify the extremely charged ahead momentum Voltswagen has installed movement, pursuing a purpose of shifting all other people point-to-point with EVs.” 

Tweet(Opens in a brand new window)

Find it irresistible or hate it, the rebranding will formally roll out in Might, despite the fact that the corporate’s VW.com site is already exhibiting the Voltswagen identify.

The rebranding additionally coincides with the coming of the ID.4, the corporate’s first long-range, electric-powered SUV, which is now to be had at dealerships throughout the USA, beginning at $39,995. The corporate’s purpose is to promote 1,000,000 electrical cars via 2025, and release greater than 70 electrical automotive fashions via 2029. 

One of the crucial rumored upcoming fashions is codenamed “Small BEV,” and it’s being designed to reportedly price between $24,000 and $30,000. 

“Now we have stated, from the start of our shift to an electrical long term, that we can construct EVs for the hundreds of thousands, no longer simply millionaires,” stated Scott Keogh, CEO of Voltswagen of The united states. “This identify exchange indicates a nod to our previous because the peoples’ automotive and our company trust that our long term is in being the peoples’ electrical automotive.”